Pluto - Baratti & Milano - Torino - 1950s

Artist : Pluto Title : Baratti & Milano - Chocolate Candies - Turin Year : c. 1950s Origin : Italy Publisher : ARGO Turin Dimensions : approx. 140 x 98.5 cm Poster signed by the artist on the plate in the upper right, “Pluto” Original lithographic advertising poster Pluto was an Italian graphic artist and poster designer active from the 1920s to the 1950s, known for his vintage advertising posters. Baratti & Milano is a famous confectionery brand from Turin, founded in 1858. The composition of this advertising poster is firmly rooted in the Art Deco style. Indeed, the poster was first created and published around the 1920s (1928). Pluto’s “Baratti & Milano” is a highly prized and beautiful work. The graphic artwork depicts a ballerina dressed in candy wrappers, scattering confetti and candies. Admiring this poster, one is captivated by its graphic design, which showcases a creative originality that highlights the movement of the ballerina as she scatters confetti and candies. In addition, the vivid colors, harmoniously combined by the artist, enrich the design with originality, elegance, and beauty. The lithographic print enhances the “pastel” effect of the colors and makes them “almost tangible.” Indeed, it gives the colors solidity and density, and lends the work itself a sense of “materiality.” The medium-large format uniquely and perfectly enhances the beauty of this work. A work of great taste, ideal as a decorative furnishing piece. The poster measures approx. 140 x 98.5 cm. This poster is in good condition: A- (excellent - minor imperfections) It will be shipped, carefully rolled in a cardboard tube, via UPS or another express courier.

Estimación:350€

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